Line can be eliminated without affecting the selling or marketing effectiveness of other products in the startegy center, then it is most likely that more than one business unit should be recognized. The business can survive and can be successful by monitoring and evaluating the business which helps the business to make changes for better and make improvements to meet customers' needs and expectations which they can experience high standard of customer service and buy the products that are suitable/match to their needs. Introduction to unit, structure of the programme and basic definitions of marketing and its prevalence in business pair exercise where learners examine their recent transactions with organisations, the role marketing played.
Below is an essay on unit 11 p2 from anti essays, your source for research papers, essays, and term paper examples p2 explain how relationship marketing can be applied to a selected business. 3 internet marketing in business level 3 unit 11 1 know what role internet marketing has within a modern marketing context 2 understand the benefits. P2: describe the development of relationship marketing and how it can be applied to a selected business the selected business i have chosen for this assignment is mcdonalds i will be concentrating on how mcdonalds develop their relationship marketing with its customers and how the organisation influences people that are involved with such.
Relationship marketing unit 11 below is a table showing you how parts of learnmarketing may help you achieve the pass criteria for the btec national diploma in business unit 11 relationship marketing. Unit 11: relationship marketing unit code: k/502/5431 a selected organisation p2 explain how relationship marketing can be applied to a selected business. P6-explain the challenges of globalisation facing a selected business when using the internet as marketing tool wile the internet offers marketing benefits and opportunities it also throws up many challenges generated by an increasingly global marketplace. The business can use marketing to help the best place to sell their products if they put on their website where they are located they have more chance to sell their products.
Aligning a company's business strategy with its relationship marketing strategy in addition, he stresses the fact that marketing investments should be focused on what he calls social programs—communications activities between buyer. P2 explain how relationship marketing can be applied to a selected business assessment criteria for lo1 relationship marketing has existed for some time in business-to-business (b2b) marketing but technological developments have now meant that companies can build closer relationships, more easily and cost-effectively, with individual consumers. Aim of the unit marketing is a key business function covering a wide range of marketing p3 describe how a selected relationship marketing and transactional. p2- explain how relationship marketing can be applied to a selected business introduction:- this report will explain how relationship marketing can be applied to a selected business, the selected business that has been chosen is tesco plc introduce your selected business and outline its strategic.
P2 describe how selected organisations use internet marketing p3 explain the benefits to customers of a business using internet marketing m2 analyse the marketing opportunities and challenges faced by a selected business when using internet marketing. Btec unit 11 - p1, p2, m1 - p1 describe the development of relationship marketing, p2 explain how relationship marketing can be applied to a selected business. Learners will apply the theory by designing a promotional campaign for a selected product to meet the needs of a given campaign or creative brief this unit gives learners the opportunity to view familiar images.
business unit 12 p4 describe the benefits and opportunities to the business of using internet marketing within the marketing mix of a selected business in this task i am going to be describing the opportunities and benefits of nike using internet marketing within their marketing mix. The learner can: 11 explain the various elements of the marketing process 12 evaluate the benefits and costs of a marketing orientation for a selected organisation 21 show macro and micro environmental factors which influence marketing decisions 22 propose segmentation criteria to be used for products in different markets 23 choose a. Unit 11 explain how relationship marketing can be applied to a selected business section 1 explain your understanding of the principles of strategic marketing management you will need to: discuss the role of strategic marketing in an organization strategic marketing is a process whereby it allows the organizations to come up with a marketing plan.
Explain how the management of human, physical and technological resources can improve the performance of a selected organisation in this assignment, i am going to show and explain how jaguar land rover manages the three main types of resources. Relationship marketing can involve revising major aspects of the way a company conducts business this can be expensive, time consuming, and have serious consequences for both customers and employees. Relationship marketing has existed for some time in business-to-business (b2b) marketing but technological developments have meant that companies can now build closer relationships, more easily and cost-effectively, with individual consumers.